Retail & Shopping Centre Ads

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Description

These digital screens are abundant within shopping centres – positioned on ceilings, above escalators, near sinks, along aisles, and even hovering above your head while you dine.

The purpose of these screens isn’t to capture individual attention in a traditional sense. Instead, they serve as a tool for creating a sense of ubiquity – the feeling that your brand is everywhere. It’s a subtle but effective strategy to embed your brand into your audience’s subconscious, often without them even realising it.

 

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