Ads at the Gym

Imagine having the opportunity to advertise your brand to consumers when they’re at their most engaged, with a positive, motivated mindset, and potentially for an extended period of time – up to 60 minutes or more. That’s the unique advantage of advertising in the gym!

In this setting, you have a captive audience throughout their workout, which means they could encounter your ads multiple times in a single session, reinforcing both recognition and, on a subtler level, subconscious bias. Even after the workout, gym-goers are typically feeling energized, which is exactly the mood you want them to associate with your brand and messaging.